glynit is an amsterdam based vegan brand established in 2020. the brand name glynit is derived from elinor glyn who was the founder of the popular term ‘it’. glyn described ‘it’ as ’’what makes someone attractive to others’’. the glynit design always translates that ‘it-bag’ feeling.
brand by demi van maanen
photography by jaap strijker
creative consultancy and content by boy bastiaan schut